None of Us & Nofs For Those Who Feel Too Deeply to Fake It

In a world where appearance is everything and authenticity is sold like a product, None of Us and Nofs have become quiet shelters for those who dont want to play the game. These two brands were never meant for the mainstream. They werent made to chase trends, go viral, or fill up influencer feeds. They were born in stillnessfor the ones who sit in silence and feel everything. For the ones who look at the world from the outside and never beg to be let in.

These arent just brands. Theyre emotional frequenciesraw, unfiltered, and deeply human.

None of Us: Made for the Ones Who Dont Belongand Know It

Theres a certain kind of person who connects with None of Us instantly. Someone who doesnt crave attention but craves meaning. Someone who has walked alonenot because they had no choice, but because the noise was never made for them.

The name None of Us carries a heavy, haunting kind of beauty. It speaks to disconnectionbut not defeat. Its not a cry for help. Its a badge of truth. An acceptance of emotional depth, isolation, and refusal to conform. If most brands beg to be worn, None of Us waits for the right ones to find it.

The Look and Feel

None of Us apparel feels like a reflection of the internal world. Oversized silhouettes feel like protectionloose enough to breathe, heavy enough to hold. Every piece is intentional:

• Distressed or faded graphics, representing incomplete thoughts or broken feelings.

• Minimal text, often scattered or layered with distortionlike emotions too complicated to say out loud.

• Muted tonesgreys, washed blacks, dull greensthat feel like late nights and closed doors.

Theres beauty in how quiet it is. Theres pain in how real it is. And theres power in wearing it anyway.

Why People Wear It

Not for attention. Not for approval. But for recognition. Because when you wear None of Us, and someone else sees it and knowsnothing needs to be said. Youre both in on something the world doesnt see.

Its not fashion. Its armor for those whove been quietly fighting battles inside their own heads.

Nofs: The Quiet Confidence of Those Who Move Differently

Nofs Tracksuit lives in a different emotional space. Its not about expressing chaos or painits about holding stillness. Its built for the person who doesnt need to explain anything. They know who they are. Theyve been through enough to stop performing.

Where None of Us is raw and emotional, Nofs is clean and composed. A new kind of luxurynot in price, but in energy. A calm, unbothered presence in a world thats constantly trying to be loud.

Design Ethos

Nofs doesnt rely on logos or graphics. It speaks through fabric, form, and flow.

• Structured yet relaxed silhouettes that never feel stiff.

• Earth-toned palettes that ground the body and mind.

• Minimal detailingno distractions, no noise, no unnecessary statements.

Wearing Nofs feels like an exhale. Its the clothing equivalent of moving with intention. Of being aware of your surroundings, your mood, your spacewithout needing to explain yourself to anyone.

Who Its For

For the thinkers. The empaths. The ones whove stopped performing and started observing. For people who dont need to shout to be heard.

When you wear Nofs, it says: Im not here to impress. Im here to be real. Thats it.

Together: A Shared Language of Stillness and Substance

While None of Us and Nofs Hoodie may look different on the surface, they speak to the same soul. The same kind of person. The one whos done with fake. The one who doesnt chase trends. The one who dresses with intention, not performance.

• None of Us is for the ones still healing, still feeling, still unpacking their weight.

• Nofs is for the ones whove found their calm, and dont need anyone to validate it.

They are two energies of the same truth.
Two parts of a quiet revolution.
Two answers to a world that talks too much and listens too little.

Not Just ClothesA Mirror for Who You Really Are

In the end, these brands arent trying to be more than what they are. And thats what makes them everything.

They dont ask for attention. They dont ask for approval. They offer understandingfor the ones whove never quite been seen, but always known who they are deep down.

If you know, you know.
And if you feel it, you feel it.

Thats None of Us.
Thats Nofs.
And thats why they matter more than most will ever understand.